Vodafone in India Research Paper Example | Topics and Well Written Essays - 1750 words

Vodafone in India - Research Paper Example The political situation in India is democratic and stable which means that the companies can work in India and perform their day-to-day business activities with ease (Bowhill 2008). Recently a single party has an own majority in the elections considered in the country which is a boon for Vodafone as a company as policy decisions are likely to be taken with ease which will help the company. For companies like Vodafone, this presents a huge opportunity and a wide market that it can explore in order to proliferate mobile subscriber base for its business. People in India are family loving and family oriented (Neild and Carol 2008). To take advantage of the situation Vodafone has introduced lower call rates to help stay connected with family members at low cost. Vodafone has been part of these technological changes and introduced advanced technologies in their operational processes. Considering Environmental factors Vodafone markets itself as one which takes care of the environment as thi s plays as a good sentimental advantage and helps the company in long run. There has been recent turmoil that has been witnessed in the telecom sector in India. The turmoil has been witnessed in the spectrum allocation and 2G license. Vodafone as a major telecom company abides by the rules and regulations set by the Supreme Court avoiding any disputes that may affect the brand image. Vodafone has researched on the Indian market and came up with plans to cater the needs of the Indian consumers.