Informatin systems in business Assignment Example | Topics and Well Written Essays - 3000 words

Informatin systems in business - Assignment Example The results provide an exploratory factor analysis of UTAUT model, demonstrating reliability and validity of the scales of the stated constructs, confirming if the model is a valuable measurement tool for evaluating the users’ intention of use of smartphones. Background to the study Controversies have come up lately over which smartphone is the best to use. Depending on the purpose that one would like to put his smartphone into, preferences are different for different people. According to the article, Blackberry versus iPhone: Which is better for business users? Articles by Hunter Skipworth (2010), show that businessmen have favored Blackberry for long very an iPhone. However, it is clear that the Apple has made an effort to introduce an enterprise feature which is more likely to make it the favorite for many whose attitude is futurists. With iPhone gaining stability due to its fast software update, Blackberry too has its own outstanding merits that make it marketable still. I t is for these and many more reasons that this study was done to analyze the factors determining intention of use of a particular smartphone and not the other one. ... Various major features of Smart phones were investigated to come up with conclusive factors about what really is the key influence of people’s intentions to use smart phones. These features include the keyboards, speed, screen sizes and resolutions software updates, hardware simplicity, battery life, screen type and many more. The questions of study considered are: 1. What makes a certain smart phone the preference for many? 2. What is the difference in intentions and actual usage of different smart phones? 3. How do these intentions relate with 1 above? UTAUT Model Development This study is to illustrate that the Unified Theory of Acceptance and use of Technology (UTAUT) model captures the factors impacting upon the intention and actuality of the use of smart phones. Its aim is to explain users’ intentions to choose and use a certain information system and the factors that affect the usage intentions. It proves the general factual and theoretical basis for understandin g a users’ attitude and acceptance of using an information system. People always have a certain attitude towards a new technology based on factors like experiences, routines, and even .habits (Bandura, 1986). Fig1: The UTAUT model. Source: Taylor & Todd, 1995. The model was developed by reviewing constructs of eight models that had been used to explain behavior of using Information Systems and Technology. These eight constructs that were consolidated are; Theory of Reasoned Action(TRA) (Fishbein & Ajzen, 1975) and Technology Acceptance Model (TAM) ),Motivational Model (MM) ) (Davis et al.,1992), the Theory of Planned Behavior (TPB), a combined theory of planned behavior/technology acceptance model, Social Cognitive Theory, Innovation