Advertising Essay Example | Topics and Well Written Essays - 500 words - 3

Advertising - Essay ExampleAdvertising has changed everywhere time, and advertising of thepresenttime is not as the analogous what advertising used to be sixty eld ago. In this paper, I will look at how the techniques used in advertising have changed over the years while some aspects still maintain theappeal, as well as analyze how advertising works.Thegradualtechnological advancement over the years has bought with itmodernforms of advertising such as the use of the internet. However, in all the developing aspects of advertising media, there is still that appeal that advertisers use to get the wariness of potential customers. According toFowles(2011), advertisers usuallytargetthepsychologicalneeds of consumers through their use of graphics and texts based on the emotional point of view. Advertisers take wages of the fact that people have deep-lying desires and that individualsprivatelyyearn for certain things topresenttheir propositions in the mostappealing substances. They do t his by creating images in the minds of consumers about how keenthey willfeelwhen they finallysatisfytheirlonging (Fowles, 2011).An advertisement contains acombinationof both texts and graphics but in some cases, only texts or graphics. When there is the use of textual components in advertisement, one has to make sure that the lyric poem usedbringout the message in the best way possible. Bove et al. (2009) suggest that the services of a copywriter, as unknown to many, areextremelycrucial in the success of an advertisement. Copywriters know how to play around with words that capture the attention ofpossiblebuyers and promote the merits of products and services to the consumer. They combine the various aspects of textual components to make sure that when the advert is finally out, everything flows well, and the intendedmessageis receptive to all.Coming up with an effective